Shane Meadows, regissøren av filmer som This is England og Somers Town, samarbeider med Nokia, London Film Festival og Mofilm om en mobiltelefonkonkurranse. Mofilm skriver: «The competition is open for people interested in filming a 90-second advertisement on behalf of a participating brand. This gives everyone from creatives to everyday consumers a unique platform to let their voices be heard. This competition opens up opportunities for contest participants to gain visibility in front of 120,000 festival attendees, top global brands and more than 10 million people worldwide via the web.»