Cannes 2010: Reklamefilmer

26. april 2010 av Morten Steingrimsen

Stella Artois har laget flere bemerkelsesverdige reklamefilmer i forbindelse med årets filmfestival i Cannes. I reklmafilmene møter vi den fiktive personen Jacques d’Azur (også kjent som “The King of Cannes”).

“New media is changing the way consumers discover, create and share information. Stella Artois is a brand with global distinction and in order to continue that recognition, we too have to change how we connect with Stella Artois enthusiasts all over the world – and the Web. In celebration of the Cannes Film Festival and in the spirit of Jacques d’Azur, we are embracing social media and becoming part of the community we wish to reach,” forteller Alexander Lambrecht i Stella Artois.

Her er noen videoer fra kampanjen: